22 minutes
Predicting Future User Events
Approaches for Predicting Future User Events
Predicting future user events from past behavior requires models that handle static tabular features (e.g. user attributes) and sequential time-series data (past events over time). The goal includes a classification task (flagging High/Urgent events) and a regression task (predicting event severity). Given limited labeled data, a solution should favor models that work well with small datasets and allow batch (offline) processing. Importantly, the model must be interpretable, providing explanations for its predictions. Below, we explore suitable algorithms and techniques under these constraints.
Tree-Based Models for Structured Data
Ensemble tree models like Random Forest, XGBoost, or LightGBM are effective for tabular data and often perform robustly even on limited data. They can naturally handle diverse static features and are less prone to overfitting small datasets due to built-in regularization (especially gradient boosting). These models excel at learning non-linear feature interactions and can output probabilities for classification or direct estimates for regression. One drawback is that they operate on fixed-length feature vectors, so capturing time-series dynamics requires feature engineering (e.g. summarizing recent event history as features).
Advantages: Tree ensembles often achieve high accuracy on structured data and are efficient in batch mode. They also provide feature importance measures out-of-the-box. However, raw feature importances are global and may not fully explain individual predictions.
Interpretability: Although tree ensembles are complex, we can apply post-hoc explainability tools. SHAP (SHapley Additive exPlanations) and LIME (Local Interpretable Model-Agnostic Explanations) are widely-used techniques to interpret model decisions. SHAP assigns each feature an importance value for a given prediction based on game theory, while LIME fits a simple surrogate model locally around the prediction. These methods have been successfully used to explain tree-based models (Random Forests, XGBoost, etc.) by attributing contributions of each feature (1). In practice, this means we can train, for example, an XGBoost model to classify urgent events and then use SHAP values to understand which user attributes or recent event counts most influenced an “urgent” prediction (XGBoostErrors). Such explainability is crucial for trust: tree-based models combined with SHAP/LIME yield high-performance predictions that are interpretable to stakeholders (2) (3).
Recurrent Neural Networks (RNNs) for Sequential Dependencies
Recurrent Neural Networks, especially Long Short-Term Memory (LSTM) and Gated Recurrent Unit (GRU) networks, are designed to capture sequential patterns over time. They maintain internal state (memory) that evolves as each time-step of input is processed, making them well-suited for modeling event sequences with temporal dependencies. RNNs consider both current inputs and historical context, unlike traditional feed-forward models which treat inputs independently ( Advancing Type II Diabetes Predictions with a Hybrid LSTM-XGBoost Approach ). This allows them to learn timing, ordering, and duration effects from past user events (e.g. the frequency or recency of past high-severity events) that might signal an upcoming urgent event.
LSTM networks are a popular RNN variant that includes gating mechanisms to learn long-term dependencies without forgetting important older events. Research on event prediction has shown LSTMs can effectively use both recent event context and longer-term history to predict future occurrences ( Recent Context-aware LSTM for Clinical Event Time-series Prediction - PMC ) ( Recent Context-aware LSTM for Clinical Event Time-series Prediction - PMC ). For example, a clinical study used an LSTM model with two inputs – one feeding in the most recent events, and another being the LSTM’s hidden state encoding more distant past events – and found that combining short-term and long-term context improved predictive performance for future events compared to using either alone ( Recent Context-aware LSTM for Clinical Event Time-series Prediction - PMC ) ( Recent Context-aware LSTM for Clinical Event Time-series Prediction - PMC ). This demonstrates RNNs’ ability to capture complex temporal patterns that static models might miss.
Implementation: To leverage RNNs for our task, one could feed the sequence of past user events (with their timestamps and any related features per event) into an LSTM or GRU. Static user features can be concatenated with the RNN’s output or incorporated at each time step (as additional inputs) to inform the sequence model of user-specific traits. The RNN can output a hidden representation that goes into:
- a classification head (a dense layer or two) to predict the probability of a High/Urgent event in the future, and
- a regression head to predict severity.
This setup can be trained end-to-end. With limited data, RNNs might require regularization (dropout, weight decay) and careful design to avoid overfitting, but they excel at sequential pattern recognition.
Interpretability: Vanilla RNNs are often considered “black boxes,” but techniques exist to interpret them. We can apply SHAP or LIME on the RNN model outputs as they are model-agnostic. Another approach is to use attention mechanisms (see below) in conjunction with RNNs to gain insight into which time steps contributed most to a prediction.
Transformer-Based Models for Sequential Data
Transformers have revolutionized sequence modeling by relying on self-attention mechanisms rather than recurrence. They can capture long-range dependencies and complex interactions in sequences more effectively in many cases. For our scenario, we highlight two transformer-based architectures:
Temporal Fusion Transformer (TFT): This is an advanced sequence model specifically designed for time series forecasting that can integrate static and dynamic features. TFT combines LSTM layers for local sequential processing with multi-head attention layers to learn long-term dependencies, and includes gating mechanisms to select relevant features (4). Notably, TFT was designed with interpretability in mind – it can provide insight into which time steps and which features are most relevant for the prediction (5). For example, TFT can attend to the most important past time points when predicting an urgent event, and it can highlight which static user trait (e.g. user type) or dynamic feature (e.g. a spike in recent events) influenced the prediction. In multi-horizon forecasting benchmarks, TFT achieved strong performance while also yielding interpretable temporal dynamics (6). This makes it a compelling choice when we need both accuracy and explanation for sequential data.
TabTransformer: While originally proposed for tabular data with categorical features, TabTransformer is a hybrid that brings transformer layers to tabular modeling. It uses self-attention to encode categorical feature embeddings into contextualized representations that capture interactions among features (How TabTransformer works - Amazon SageMaker AI). In our context, TabTransformer could be applied to enrich the representation of static features or even sequential event features (if events are represented in a tabular sequence). The key benefit is that the learned contextual embeddings are robust to noise and missing data and improve accuracy over one-hot or label encoding of categories (How TabTransformer works - Amazon SageMaker AI). Moreover, the attention weights provide some interpretability by showing which feature values were most influential in the model’s decision. While TabTransformer alone handles tabular data, it could be incorporated into a sequential pipeline (for example, processing each time step’s feature vector through TabTransformer, then feeding those into a sequential model). If many categorical attributes or event types exist, this approach could boost performance.
Other transformer approaches: Beyond TFT and TabTransformer, researchers have adapted transformers for time series classification and regression (sometimes by treating time series as “sentences” of observations). For example, models like Time Series Transformers or BERT-like models for sequences have been explored ([2011.01843] Tabular Transformers for Modeling Multivariate Time Series), as well as hybrid architectures combining transformers with convolution or recurrence. Overall, transformer models can capture sequence context very effectively and, with attention, naturally highlight what parts of the sequence drive predictions.
Hybrid Modeling Approaches
Given the mix of static and sequential data, a hybrid approach can exploit the strengths of multiple models. Hybrid models typically involve two stages or components:
- A sequence model (like an RNN or a transformer) processes the time-series of past events to extract temporal features or embeddings.
- A tabular model (like a tree-based classifier or a simple neural network) takes both the static features and the extracted sequence features to make the final prediction.
One practical example is a pipeline where an LSTM reads the past event sequence and produces a vector representation (e.g. last hidden state or a pooled summary of all time steps). That vector, along with the static user features, is then fed into a gradient boosting tree (XGBoost) or a fully-connected network that outputs the classification and regression predictions. This way, the LSTM specializes in capturing sequential patterns, and the tree model can handle feature interactions and perform well with limited data.
Studies have shown that such hybrid combinations can outperform either model alone. For instance, a hybrid model using LSTM for feature extraction followed by XGBoost for classification achieved very high accuracy in a medical prediction task – leveraging LSTM’s sequence learning and XGBoost’s effective classification to attain near-perfect precision and recall ( Advancing Type II Diabetes Predictions with a Hybrid LSTM-XGBoost Approach ). In that approach, the LSTM encodes temporal dynamics and its output features are fed into XGBoost, which “converts these patterns into predictive insights” ( Advancing Type II Diabetes Predictions with a Hybrid LSTM-XGBoost Approach ), resulting in superior performance. This confirms that combining RNN’s temporal strength with tree-based models’ structured data strength can yield robust models.
Another hybrid strategy is ensembling: develop a separate sequence model and a separate tree model (using engineered features from the sequence), then use an ensemble (e.g. averaging or stacking) to get a final prediction. This can sometimes improve generalization and stability, at the cost of complexity.
The bottom line is that hybrid models allow us to use the right tool for each data type – e.g. an RNN or transformer for the event log, and a decision tree or MLP for static and aggregated info – and then combine results. This is well-suited to scenarios with strong sequential dependencies and important static features, as in our case.
Feature Engineering Techniques
Whether using tree-based models or even to help neural networks, feature engineering on the time-series data can significantly improve performance:
Lag Features: Create features representing the values or occurrence of past events at specific time lags. For example, one could include “Number of events in the last 24 hours” or “Was the last event urgent?” as additional features. Lag features inject the recent history directly into a tabular model. Such features provide the model with short-term context, effectively turning sequence information into static inputs (Feature engineering for time-series data | Statsig). This is especially useful for tree-based models which can’t otherwise remember past values – by including, say, the severity of the last event and the time since last event as features, the model gains temporal awareness.
Rolling Statistics: Compute moving window aggregates over the event sequence – e.g. rolling mean of severity over the past week, max urgency level in last 5 events, or trend features like change in frequency. Rolling window statistics help smooth out noise and highlight local trends or shifts in the time series (Feature engineering for time-series data | Statsig). These capture temporal dynamics (like “momentum” or volatility in event occurrences) that could signal an upcoming high-severity event.
Time-Based Features: Derive features from timestamps such as day of week, hour of day, or seasonal indicators. If the events have daily/weekly patterns or if urgency depends on time (e.g. events on Mondays are often urgent), including these as features will help. Marking weekends, holidays, or seasonal periods can allow the model to learn periodic effects (Feature engineering for time-series data | Statsig). Even for an RNN or transformer, providing such features (as additional inputs at each time step or globally) can be beneficial as it gives the model explicit knowledge of the calendar context.
Encoding Categorical/Event Types: If past events have categories or types, encode these in a useful way. Techniques like one-hot encoding or learned embeddings (as in TabTransformer) can represent event types. Frequency encoding (how often each event type has occurred for the user) is another potentially useful feature.
Aggregations of Sequence: For static models, you can summarize the entire history or segments of it into features. For example: total number of past events, average severity of past events, time since first event, count of urgent events in the last month, etc. These aggregates compress the sequential information into informative statistics that a tree or linear model can use.
Feature Selection and Interactions: With limited data, it’s important to keep only the most relevant features to avoid overfitting. Techniques like correlation analysis or even using SHAP values on a preliminary model can help identify which engineered features carry signal. Domain knowledge should guide feature creation – e.g., if an “urgent event” might be triggered by a combination of a user’s static risk factor and a recent spike in events, one could create an interaction feature for that.
By applying such feature engineering, we essentially provide simpler models a representation of the sequence, and we give complex models additional inputs that make learning easier. As a result, even before modeling, thoughtful feature engineering can boost predictive power significantly (Feature engineering for time-series data | Statsig).
Model Interpretability and Explainability
Ensuring the model’s decisions are explainable is a key requirement. Different techniques apply depending on the model type:
SHAP Values: For any complex model (tree-based or neural network), SHAP values can be computed to explain an individual prediction by attributing it to each feature. This yields a signed importance showing how much each feature pushed the prediction toward the positive class or higher severity. Summarizing SHAP across many predictions gives a global feature importance ranking as well (7). In our use case, we might use SHAP to explain why the model flagged a particular user as likely to have an urgent event – for instance, SHAP might reveal that “a high number of events in last 2 days” and “user age” were the top contributors to the urgent prediction. This level of explanation is useful for validating model behavior against domain intuition.
LIME: LIME provides local interpretability by training a simple surrogate model around the vicinity of a single prediction (8). For example, to explain a prediction, LIME might perturb inputs (like slightly changing the user’s features or recent events) and see how the prediction changes, then fit a linear model to approximate those changes. This yields an easy-to-understand linear explanation for that prediction (e.g. “urgent event probability increases by X if feature A is present”). LIME is model-agnostic and can be used for sanity-checking individual outcomes, especially in critical cases.
Attention Mechanisms: If using an attention-based model (such as a transformer or an RNN with attention), the attention weights themselves offer insight. Attention can tell us which time steps or features the model focused on when making its prediction. For instance, the Temporal Fusion Transformer includes an interpretable multi-head attention that can highlight, say, that events from three weeks ago carried weight in forecasting the current risk (9). Similarly, attention over static features (in models that use it) might indicate which user attributes were most influential. While attention is not a perfect explainer of model decisions, it aligns well with interpretability – e.g. an attention plot could show that the model attended strongly to a recent spike in event frequency, suggesting that was a key factor in predicting a high-severity outcome.
Feature Importance in Trees: Simpler importance measures like Gini importance or gain in trees can be reported. These are less nuanced than SHAP but still highlight which features (or engineered features) are generally most used by the model. Partial dependence plots can also be employed to show how changing one feature alters the predicted outcome, giving a global picture of the model’s learned relationships.
Global vs Local Explanations: It’s often useful to combine methods. For global interpretability, one might examine SHAP summary plots or feature importances to identify the top drivers across all predictions (e.g., perhaps “time since last event” is the #1 factor overall in urgent event prediction). For local interpretability (case-by-case), attention weights for that specific sequence or LIME explanations for that particular prediction can detail why the model thought a certain user’s upcoming event would be urgent. Together, these fulfill the need for transparency and trust in the model’s decisions.
By using these explainability techniques, we can ensure the chosen model (be it tree-based, neural, or hybrid) provides human-interpretable insights. For instance, after training, we might report: “The model predicts User X has a high risk of an urgent event mainly because their past week had an unusually high volume of events (SHAP value +0.20), combined with their profile risk factors (e.g. age contributed +0.05).” This level of detail helps end-users or analysts understand and act on the predictions.
Handling Limited Data Effectively
Limited historical data is a common challenge that we must address to build a reliable model:
Transfer Learning: One way to make the most of little data is to leverage knowledge from related data or tasks. Transfer learning involves using a model pre-trained on a large dataset and fine-tuning it on our specific task. Although transfer learning is most developed in domains like images or text, it’s emerging for time series as well. For example, we could pre-train an LSTM or transformer on a large corpus of event sequences (perhaps from a different but somewhat similar application, or combine data from multiple users) and then fine-tune on our smaller user-specific dataset. This can substantially reduce the data needed for good performance, as the model has already learned generic patterns. In general, transfer learning uses knowledge acquired from one task to help solve a related task instead of training from scratch (10). Even for tree models, transfer learning can appear as using prior distributions or model ensembles trained on larger data as a starting point. In our context, if available, using any broader data (maybe events from previous years or from a wider user population) to pre-train a sequence model before focusing on the current data can improve accuracy and stability.
Data Augmentation: Augmentation techniques generate additional synthetic training examples by modifying existing data in small ways. For time-series events, this could mean perturbing timestamps slightly, adding noise to numeric attributes, or random slight changes that preserve the overall sequence characteristics. The idea is to expand the dataset to expose the model to more variations, improving generalization. We must be careful to maintain the sequential integrity – techniques like time warping (slightly stretching/compressing the time axis), window slicing (taking random sub-sequences), or injecting simulated events occasionally are used for time series augmentation (Overview of Data Augmentation Techniques in Time Series Analysis). These methods are designed to respect temporal dependencies while creating new training sequences. Augmentation is especially useful to address class imbalance (e.g. urgent events might be rare – we can synthetically generate a few more plausible urgent-event sequences to balance the training set). Overall, data augmentation enriches small datasets and can significantly enhance model reliability (Overview of Data Augmentation Techniques in Time Series Analysis), essentially acting as a form of regularization.
Synthetic Data Generation: More sophisticated is using generative models to create entirely new sample data. For instance, a GAN (Generative Adversarial Network) or a VAE (Variational Autoencoder) could be trained to produce realistic event sequences or user feature combinations. Synthetic data can increase the training pool size when real data is scarce (Overview of Data Augmentation Techniques in Time Series Analysis). One could generate additional high-severity event cases by simulating plausible scenarios (perhaps using domain knowledge or generative modeling). Caution is needed to ensure synthetic data is representative and doesn’t introduce bias. But when done well, this can provide the model many extra examples to learn from.
Cross-Validation & Regularization: With limited data, model evaluation should use techniques like cross-validation to make the most of the available samples and to get a reliable estimate of performance variability. It also helps in model selection without a large hold-out set. Additionally, choosing simpler models or adding regularization (e.g. early stopping for neural nets, pruning for trees) will prevent overfitting the small dataset.
Few-Shot or Meta-Learning Approaches: In some cases, one can design the training to explicitly cope with scarce data. Meta-learning (learning how to learn) might be employed so the model can adapt to new users or new event types with only a few examples, using prior learned experience. This is an advanced strategy and might be combined with transfer learning (e.g., pre-training a model that quickly adapts to each user’s data).
By applying these strategies, we mitigate the risks of having limited data. For example, after augmentation and transfer learning, our LSTM may generalize much better and not just memorize the small training set. The end result is a model that is data-efficient, leveraging every bit of information and external knowledge to improve predictions.
Evaluation Metrics for Model Selection
To ensure we select a robust model for both classification and regression tasks, we should evaluate candidates on appropriate metrics:
Classification (High/Urgent Event Prediction): Since this is likely a imbalanced classification problem (urgent events might be rare compared to non-urgent), relying only on accuracy could be misleading. Instead, focus on the following:
- Precision and Recall: Precision measures how many predicted urgent events were truly urgent, while Recall (sensitivity) measures how many actual urgent events were correctly identified. There is often a trade-off between them. For an urgent event prediction, a high Recall is important (to catch as many urgent cases as possible), but if Precision is too low, we’d have many false alarms. The F1-Score, which is the harmonic mean of precision and recall, gives a single measure of model balance on these two (Evaluation Metrics for Classification and Regression: A Comprehensive Guide - DEV Community). A high F1 indicates the model is doing well on both avoiding false negatives and false positives.
- ROC-AUC: The Receiver Operating Characteristic Area Under Curve evaluates the model’s ability to discriminate between classes across all threshold levels. A higher AUC means the model ranks urgent events higher than non-urgent consistently. This is useful for comparing models, though in highly skewed data, Precision-Recall AUC might be more informative.
- Confusion Matrix & Error Analysis: Looking at the confusion matrix will show how many urgent events were missed (false negatives) and how many normal events were falsely flagged (false positives). Depending on the cost of errors, we might prefer a model that sacrifices some precision for higher recall or vice versa. In evaluation, metrics like Recall@K (if only top-K alerts can be acted upon) or other domain-specific metrics can also be considered.
In practice, we might prioritize Recall for urgent events (to not miss critical cases) while keeping Precision at an acceptable level to avoid alert fatigue. The evaluation should reflect these priorities.
Regression (Severity Prediction): For the severity score prediction (which is a continuous outcome), common regression metrics should be used:
- Mean Absolute Error (MAE): The average absolute difference between predicted severity and actual severity. This is easy to interpret (average error in the same units as severity) (Evaluation Metrics for Classification and Regression: A Comprehensive Guide - DEV Community).
- Mean Squared Error (MSE) / Root MSE: MSE penalizes larger errors more due to squaring. RMSE is the square root of MSE, bringing it back to the original scale. RMSE is a popular metric for regression (12 Important Model Evaluation Metrics for Machine Learning (2025)). In our case, if severity has an upper bound or if outliers are a concern, MAE might be more robust, whereas RMSE will highlight models that occasionally make very large errors.
- R-squared (R²): This explains the proportion of variance in severity that the model can explain. An R² closer to 1 indicates the model captures most of the variability (though R² can be less reliable on small data). It’s a nice overall statistic to report alongside error metrics (Evaluation Metrics for Classification and Regression: A Comprehensive Guide - DEV Community).
- Mean Absolute Percentage Error (MAPE): If severity is not zero-centered and we care about relative error (for instance, under-predicting a severity of 10 by 5 points is worse than under-predicting a severity of 100 by 5), MAPE can be useful. It gives error as a percentage.
- Distribution of Errors: Beyond single metrics, it’s important to check if the model systematically under or over-predicts severity for certain ranges or types of events. Residual analysis or error plots can be used, though with limited data this may be coarse.
For model selection, we will likely train using cross-validation and look at these metrics on validation folds or a hold-out set. A robust model should perform well across multiple metrics, not just optimize one at the expense of others. For example, in classification, if one model has slightly lower accuracy but much higher recall than another, and recall is crucial for the application, we would favor the higher-recall model. We should also consider the business context: if urgent events are critical, an evaluation metric like the F1-score or a weighted score (e.g. giving more weight to recall) might be used to choose the best model.
Ensuring Robustness: We will compare different algorithms (trees vs RNN vs transformer vs hybrid) under the same evaluation framework. It’s wise to use statistical tests or multiple runs (given the small data) to ensure differences in metrics are significant and not just due to chance splits. Additionally, performing a stratified split (so that urgent events are proportionally represented in train/val/test) or even time-based split (train on older data, test on newer data if applicable) will yield a more realistic evaluation of how the model predicts future events.
Finally, because we have two prediction tasks (classification and regression), if one model architecture handles both, we might evaluate them jointly (e.g. a multi-task model that outputs both might be selected for overall performance). Otherwise, we will pick the best classification model for urgent event prediction and the best regression model for severity. Each should be chosen with its respective metrics.
Summary
In conclusion, the best approach may involve a combination of techniques: for example, engineering key time-series features and feeding them, along with static features, into a tree-based model for a strong baseline interpretable by SHAP; and also developing an RNN or transformer model to directly utilize sequence data, with an attention mechanism for interpretability. A hybrid model (like combining LSTM and XGBoost) could then offer the benefits of both. Throughout, applying feature engineering, explainability tools (SHAP, LIME, attention visualizations), and data augmentation/transfer learning will address the challenges of limited data and the need for insight into the model’s reasoning. We will measure success with appropriate classification and regression metrics to ensure the chosen solution is not only accurate, but also reliable and aligned with the project’s goals.
References
Core Models and Architectures
Tree-based Models with SHAP/LIME
- Lundberg & Lee (2017) A Unified Approach to Interpreting Model Predictions
RNN/LSTM for Event Sequences
- Zhang et al. (2023) Advancing Type II Diabetes Predictions with a Hybrid LSTM-XGBoost Approach
- Choi et al. (2019) Recent Context-aware LSTM for Clinical Event Time-series Prediction
Temporal Fusion Transformer (TFT)
TabTransformer
- Huang et al. (2020) TabTransformer: Tabular Data Modeling Using Contextual Embeddings
Feature Engineering and Data Processing
Time Series Feature Engineering
- Statsig (2023) Feature Engineering for Time Series Data
Data Augmentation Techniques
- Wen et al. (2023) Overview of Data Augmentation Techniques in Time Series Analysis
Model Evaluation and Interpretability
Evaluation Metrics
Transfer Learning
- Robinson Gélis (2023) Transfer Learning in Time Series Analysis
Additional Resources
The article references other works throughout the text (indicated by brackets). These references, along with the major works listed above, provide a foundation for readers interested in exploring predictive modeling for user events. The field continues to evolve rapidly, with new developments emerging regularly from the growing community of researchers and practitioners working at the intersection of machine learning and event prediction.